Subject Line: 🤷♂️ Is your brand ready for influencers?
Pre-header: 5 questions to help evaluate
In today’s edition:
👉 Why and how to diversify your influencer marketing platform
👉 5 questions to judge if influencer marketing suits your brand or not
👉 How to turn customers into biggest, loudest brand ambassadors
When you think of influencer marketing, what pops in your head first?
Instagram and TikTok, right?
But if your brand only plays in these sandboxes, you're leaving money on the table.
No one said influencer marketing was just about reels and pretty posts. It's about influence. And that can come from anywhere - a YouTuber dropping detailed reviews or a blogger sharing their personal experience.
Javy Coffee is an excellent example of a brand that extends beyond TikTok and Instagram. If you Google about Javy Coffee, you'll see a lot of blogs on the first page. Every blog carries a unique affiliate link for the brand.